Incentive overdue
Chevrolet’s 0 percent interest program to sell more than 10,000 units of the new 2006 models are way too late according to some Chevrolet dealers.
The program offers 0 percent financing for up to 60 months on 2006 models, including the 404 Corvettes and the last 16 SSR hot rod pickups. As an alternative, rebates of up to $7,000 are available on some models. The said program began June 15 and will end on Wednesday, June 27.
“It’s great,” said one Chevrolet dealer who has more than 20 2006 vehicles in stock. “I’m as happy as a lark, but why weren’t we doing this six months ago? I have to get rid of these things.”
Traditionally, General Motors has launched a program late in the third quarter or the beginning of the fourth quarter to help unload the previous model year’s vehicles.
Chevrolet spokesman Terry Rhadigan acknowledged that dealers would have liked an incentive in late 2006. But, Rhadigan said, “That is when we were trying to make money for 2006.” He says the current backlog of 2006 models is “pretty manageable.”
A second Chevrolet dealer said that due to the lack of good incentives on the 2006 models made buyers get a 2007 model. Not to mention the 2007 model has a more appealing 5-year/100,000-mile powertrain warranty.
Last week, Chevrolet told dealers that 10,231 2006 models were in inventory nationwide. Colorado pickups topped the list with 1,588 units, followed by the Monte Carlo with 1,390. Last, were the Suburban with 10 units and the TrailBlazer EXT with four.
January 11th, 2012 at 9:24 pm
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