Chevrolet teams up with MSN to promote “green vehicles”
Chevrolet—the online automotive sponsor of Liveearth.msn.com—is to launch a major ad campaign in order to let the world know about the far-reaching approach needed to reduce petroleum consumption. The campaign will be integrated throughout MSN. This includes online banner ads across the MSN platforms, Windows Live Spaces, Messenger and Hotmail. The campaign is developed with the help of Campbell-Ewald and it seeks to raise awareness about Chevy-proposed solutions for attaining a better fuel economy. It will also showcase advanced technologies of Chevrolet vehicles that exhibit a decreased dependence on oil.
Chevy serves as the sponsor for the “green” content found throughout MSN. The Chevrolet will be integrated throughout the network with branding, banner ads and video. As for its multi-media campaign, it will include newspaper, magazine, out-of-home, advertising on the internet as well as television. The campaign kicked off with a major online platform – the Live Earth concerts and environmental awareness content on liveearth.msn.com. In the said platform, Chevy is the exclusive automotive digital sponsor of the MSN online global broadcast event.
According to Chevrolet general manager Ed Peper, “teaming up with MSN as the exclusive online automotive sponsor for LiveEarth.MSN.com was natural for Chevy because, in addition to our high fuel economy cars and crossovers – 8 that get over 30 mpg, Chevy offers more alternative fuel vehicles than anyone.” Chevy has more than 1.5 million E85 FlexFuel vehicles that is currently on the US roads. These are cars that have been built to run on renewable ethanol fuel. By the end of this year, a fleet of 100 Fuel Cell Equinoxes is expected to hit the road as part of the Chevy’s Project Driveway. Also, it is important to note that Chevy have shared their innovations for the Volt Concept car, which is an electric powered car that emits zero emissions.
July 27th, 2007 at 4:56 am
An Electric Car Built In Silicon Valley?…
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