Chevrolet Trucks Blog

From Chevrolet trucks to cars to sport utility vehicles, the brand has been a favorite in Nigeria since 2005, thanks to the franchising prowess of the InterMotors and Chevrolet’s excellent products.

A Nigeria Motors Industry (NMI) division, InterMotors, which has been lead by Graham Lowe has handled marketing the Chevrolet brand to the locals. InterMotors has had several phases before achieving the current management in the later months of 2005. Ever since Lowe took over managing InterMotors, Chevrolet has become a household brand for Nigerians and other residents.

“You will have seen the advertising done by Intermotors in the press, at motor fairs, direct marketing and by supporting specific company events but the best advertising that is available is the growing number of Chevrolet vehicles on the roads of Nigeria,” said Lowe.

Aside from Chevrolet, InterMotors also manages General Motors Corporation (GMC) products. Intermotors manager Lowe revealed that working on Chevrolet’s reputation was and is the key for the automobile brand’s continuous rise in the highly competitive Nigerian auto market.

“InterMotors has built the Chevrolet reputation mainly by sales to the general public who are a very discerning group as they are spending their own money but sales to the corporate sector are growing strongly. Both sectors have, and are, responding positively to our range of Chevrolet vehicles,” said Lowe

With Chevrolet’s quality products and the needed local push of InterMotors, the automaker has been enjoying a strong presence in the Nigerian auto market. Chevrolet takes pride in outstripping its 2006 product sales of Chevrolet trucks, cars, and SUVs. The automobile company has been greatly encouraged by its performance, which was able to meet expectations and demands of a wide array of customers in this country.

The after sales facilities put up by the company and InterMotors were highly appreciated by customers. Chevrolet truck or car owners can easily look for efficient spare parts. InterMotors has also put up quick service centers for Chevrolet customers in Nigeria. Moreover, Chevrolet’s good vehicles with just the right tag prices and excellent aftermarket sales support proved really costly for this positive output.

This entry was posted on Thursday, August 9th, 2007 at 3:08 am and is filed under Chevrolet Corporate News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.