Chevrolet has something new for 2007 Frankfurt Motor Show
Reports have come out that the best way to describe Chevrolet’s entry at the 2007 Frankfurt Motor Show (IAA) was more models, more emotions. At the IAA (September 13 - 23, 2007), the bow-tie brand celebrates one world and four European premieres.
The Chevrolet hostesses on the stand also deserve particular attention. They will be wearing exclusive uniforms designed and manufactured by fashion students of the renowned Private Modeschule Düsseldorf. This project was part of the pan-European “Young Creative? Chevrolet!”
contest. This competition for art school students was inaugurated in Geneva in March with eight European countries participating. “Young? Creative? Chevrolet!” covers five artistic fields: visual arts, photography, video, interior design and fashion.
Highlights on the Chevrolet stand in Hall 8 include three creative Mini concepts called Beat, Groove, and Trax. They demonstrate just how much creativity can be put into a Mini and combine energy, diversity and the excitement of urban life.