Chevrolet To Compete With Toyota In Environmental Friendliness

General Motors (GM) has already announced its intention of making its Chevrolet brand an environmental leader by investing in fuel-saving systems.

 

As a part of the plan, GM will compete with Toyota by producing fuel cells, hybrids and fuel efficient engines.

 

GM vice chairman Bob Lutz says, “There is no environmental technology that will be untouched by Chevrolet. We will announce details on the effort at the Los Angeles Auto Show next week.”

Last year at the Los Angeles show, chief executive Rick Wagoner stated that Chevrolet will develop new environmental-friendly technologies by using the billions of money saved by the closing down of Chevrolet plants and lowering down labor costs.

 

Last July 5, GM launched a Fuel Solutions advertising campaign with the slogan “gas- friendly to gas-free.” This campaign has become especially helpful to GM in changing its image to a more environmental-friendly one.

 

As a start, Chevrolet has introduced its Chevrolet Volt Concept, a hybrid car that uses electrical power. It also has released 100 prototype Chevy Equinox SUVs with hydrogen fuel cells as their power source.

 

GM spokesman Terry Rhadigan also said that Chevrolet vehicles such as the Silverado large pickup truck and Corvette sports car are already leaders in their segments in fuel economy. Further efforts also include an invitation to reporters to drive Chevrolet models like the Tahoe SUV, Aveo, Impala and prototypes of the Equinox and Volt, as part of the Fuel Solutions campaign.

 

 

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