Chevrolet Trucks Blog

It is normal for companies such as the Chevrolet to sponsor events. This simply goes to show that auto manufacturers also care for things other than cars. Recently, the Edinburgh Marathon has given statement announcing its new major sponsors for their event next year. Among the sponsors is Chevrolet. Last year, the company was able to be involved with a smaller scale race. This move of Chevrolet will take a step further with the company’s sponsoring of yet another event. This time around, Chevy joins a large team of sponsors. Yes, a team of sponsors to hand in hand make the event possible.

The Chevrolet will back the Hairy Haggis Team Relay. In this course, participants will be able to run a portion of the entire course and pass on the task to their teammate the task to continue the race. The course is supposed to be ideal for team building as the course entails that each team member’s performance will affect the outcome of the race. If the team members are efficient, their team will be able to finish the race early. However, if one of the members will accidentally slip or is a slow runner, this will consequently, delay the other team members from being able to continue with the rest of the course.

According to Richard Chamberlain, who is the national retail marketing manager for Chevrolet in the United Kingdom, “We are very pleased to be contributing once again to the Edinburgh Marathon after the great success of the event in 2007.” He further adds that “a number of our marketing managers were involved in the Hairy Haggis Team Relay in 2007 and wanted to give others the opportunity to have as much fun competing as they did.” As was earlier mentioned, the Hairy Haggis Team Relay is a good course to see the value of team work. The people in Chevrolet simply want to share their experience of the relay in the hopes that this will also improve on the team spirit of other groups of people.

As for Damien O’Looney, the marketing manager for the marathon, he believes that “To have Chevrolet United Kingdom increase their commitment by sponsoring the marathon and team relay shows we are continuing to grow in popularity.”

The other sponsors of the Edinburgh Marathon include the Strathmore Spring Water as well as the Real Radio. The said event will take place on May 25, 2008.

This entry was posted on Thursday, November 22nd, 2007 at 2:30 am and is filed under Chevrolet news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.